Patient Retention means a patient decides to return to the same healthcare provider to seek guidance in healthcare after the initial visit and continues to do so until medical care is required. Patients, in recent years, have a variety of options placed in front of them for taking medical guidance, both online and offline. It's a no-brainer then that patients would prefer the ones which provide medical care in a way that keeps them comfortable, is convenient, and less draining on their finances. So, healthcare industries coming up with different methods to attract and retain patients in order to keep a healthy revenue inflow and to withstand competition has been a trend.

Healthcare organizations try to come up with methods to engage patients more personally, giving them a 'well-cared-for' experience and being more attentive to them rather than focusing on the business end only. The main goal of the providers is to not lose patients to competitors for controllable reasons by providing a more communicative and empathetic experience from the initial walk-in of the patient to keeping continuous follow-ups and being knowledgeable about their health progress.

Each point of contact between the patient and the provider from initial enquiry call, appointments, treatments, follow-up visits etc are all situations in which the patient experience can be improved and is an opportunity presented to the healthcare organizations to work on patient retention. Hence, healthcare industries have begun strategizing and implementing ways and means to improve patient experience and thereby retain them successfully.